Gr 5–9—The slick look and bright colors of this series will appeal to many students. The conversational texts are printed in columns and broken up with fact boxes, challenge questions, and profiles of entrepreneurs (from Bill Gates to lesser-known young inventors). Additionally, headings, subheadings, important words in bold font, and full-color photos make the texts easy and engaging to read. Every title begins with an overview of the field and jobs within, then quickly switches to small-business opportunities. The bulk of each book deals with aspects of the business, including research, product testing, finances, development, competition, budgeting, team work, leadership, marketing, and looking to the future. A useful, appealing series.
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